Case IH and New Holland, global agricultural brands of CNH Industrial, have been busy picking up different awards recently, they recognise both good design and innovation. The Good Design Awards are organised by the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Ltd. Four 2023 ASABE AE50 awards have also been given to Case IH and New Holland by the American Society of Agricultural and Biological Engineers (ASABE).
The Good Design Awards
The Good Design Awards recognise the most innovative and cutting-edge industrial, product, and graphic designs produced around the world. The selection criteria are based on the highest aesthetic in terms of innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency, and sensitivity to the environment. The Case IH Patriot® 50 series sprayer and New Holland’s Straddle Tractor Concept and TK4 Tractor received recognition:
Case IH’s Patriot 50 series sprayer is designed to help farmers work more productively and efficiently. From the comfort of the well-appointed cab, the operator has complete control of the vehicle’s advanced connectivity solutions and integrated spray technology. The latter produces reports on the vehicle’s spray rates which allows operators to accurately calculate input prices.
New Holland’s Straddle Tractor Concept was realised in collaboration with renowned automotive design house Pininfarina. It satisfies the requirements posed when working in narrow vineyards. Its futuristic design, combining form and function, has also been created as ready for electric traction demonstrating New Holland’s commitment to more productive and sustainable agriculture.
New Holland and FPT Industrial’s TK4 Methane Power vineyard crawler tractor blends style, function, and sustainability. It is powered by the FPT Industrial F28 engine which runs on biomethane. CNH Industrial is committed to making agribusiness ever more efficient and sustainable. Our partnerships with industry-leading innovators help us to achieve this goal.
2023 ASABE AE50 awards
These prestigious awards honour the year’s 50 most innovative products and systems engineered for the food and agricultural industries.
New Holland Agriculture was recognised for its 2023 Guardian™ Front Boom Sprayer with PLM Intelligence™ which features all-new electronic controls and offboard connectivity. Upgrades include liquid management system controls in the cab and fill station, and a full integration to the Precision Land Management (PLM) intelligence infrastructure offered by New Holland PLM connect systems and Raven Slingshot offboard interfaces. The PLM intelligence system benefits the customer by remotely providing diagnostics, service information and agronomic data straight to a phone, tablet, or home office – meaning they can make even more timely decisions to enhance overall profitability and productivity.
Pro-Belt™ Series Variable Chamber Round Balers won New Holland’s second award. The balers are equipped with the ActiveDrop™ rotor drop floor which provides the durability required by baling contractors and high use farmers. The ActiveDrop rotor drop floor provides an alert to the operator when the load on the rotor is approaching maximum capacity. This allows the operator to adjust their baling speed to avoid rotor overloading and increases overall productivity.
Case IH won its first award for the Early Riser® 2150S Front-Fold Split-Row Planter. It features a 50-inch split-row offset (front to back) design which maximises residue flow and minimises residue plugging – for more efficient and agronomic operation. The planter delivers accurate row unit ground following, seed placement and depth. All settings can be made directly from the cab allowing the farmer to easily apply the necessary adjustments to maximise productivity.
New Steiger® Series Tractor Three-Point Hitch system is the brand’s second AE50-winning product. It is designed to maximise the power and lift capacity of wide-frame Steiger series tractors. The innovative system now has a 20,000-pound lift capacity and increased maximum lift height which will allow the tractor to tackle a wider variety of tasks on the farm.
In statements CNH said “These awards demonstrate our commitment to excellence in design and innovation for the world’s farmers…and recognise CNH Industrial’s ongoing development of customer-inspired, innovative products.”
[All images sourced from and owned by CNH Industrial]